Diffusion of New Products with Recovering Consumers

@article{Fibich2017DiffusionON,
  title={Diffusion of New Products with Recovering Consumers},
  author={Gadi Fibich},
  journal={SIAM J. Appl. Math.},
  year={2017},
  volume={77},
  pages={1230-1247}
}
  • G. Fibich
  • Published 6 January 2017
  • Business, Mathematics
  • SIAM J. Appl. Math.
We consider the diffusion of new products in the discrete Bass-SIR model, in which consumers who adopt the product can later “recover” and stop influencing their peers to adopt the product. To gain insight into the effect of the social network structure on the diffusion, we focus on two extreme cases. In the “most-connected” configuration, where all consumers are interconnected (complete network), averaging over all consumers leads to an aggregate model, which combines the Bass model for… 

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