Diffusion of New Products: Empirical Generalizations and Managerial Uses

  title={Diffusion of New Products: Empirical Generalizations and Managerial Uses},
  author={Vijay Mahajan and Eitan Muller and Frank M. Bass},
  journal={Marketing Science},
The diffusion model developed by Bass Bass, F. M. 1969. A new product growth model for consumer durables. Management Sci.15January 215--227. constitutes an empirical generalization. It represents a pattern or regularity that has been shown to repeat over many new products and services in many countries and over a variety circumstances. Numerous and various applications of the model have lead to further generalizations. Modifications and extensions of the model have lead to further… 

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