Diffusion Methodology: Time to Innovate?

  title={Diffusion Methodology: Time to Innovate?},
  author={G. Meyer},
  journal={Journal of Health Communication},
  pages={59 - 69}
  • G. Meyer
  • Published 2004
  • Sociology, Medicine
  • Journal of Health Communication
  • Over the past 60 years, thousands of diffusion studies have been conducted in numerous disciplines of study including sociology, education, communication, marketing, and pubic health. With few exceptions, these studies have been driven by a methodological approach that has become institutionalized in diffusion research. This approach is characterized by the collection of quantitative data about one innovation gathered from adopters at a single point in time after widespread diffusion has… CONTINUE READING
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