• DOI:10.1080/10810730490271539
Corpus ID: 20932024

Diffusion Methodology: Time to Innovate?

@article{Meyer2004DiffusionMT,
  title={Diffusion Methodology: Time to Innovate?},
  author={G. Meyer},
  journal={Journal of Health Communication},
  year={2004},
  volume={9},
  pages={59 - 69}
}

G. Meyer

Published 2004

Sociology, Medicine

Journal of Health Communication

Over the past 60 years, thousands of diffusion studies have been conducted in numerous disciplines of study including sociology, education, communication, marketing, and pubic health. With few exceptions, these studies have been driven by a methodological approach that has become institutionalized in diffusion research. This approach is characterized by the collection of quantitative data about one innovation gathered from adopters at a single point in time after widespread diffusion has… CONTINUE READING

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