Differentiated Standardization, Standardized Differentiation: The Complexity of the Global Agrifood System

@inproceedings{Hatanaka2006DifferentiatedSS,
  title={Differentiated Standardization, Standardized Differentiation: The Complexity of the Global Agrifood System},
  author={Maki Hatanaka and Carmen Bain and Lawrence Busch},
  year={2006}
}
In recent years the production and consumption of food have become both more transnational and diversified. Concurrent with these transformations has been the increasing use of standards to differentiate both agricultural products and processes. Historically standards were understood as “natural market lubricants,” but today they are increasingly viewed as tools for competitive advantage. As the use of standards has proliferated, the need to ensure compliance has also increased. Third-party… CONTINUE READING

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