Differential partitioning of extended experiences

@inproceedings{Ariely2003DifferentialPO,
  title={Differential partitioning of extended experiences},
  author={Dan Ariely and Gal Zauberman},
  year={2003}
}
Abstract This article focuses on the effect of the perceived cohesiveness of experiences, whether composed of single or multiple parts, on their overall hedonic evaluations. Four experiments demonstrate the effects of partitioning on decision makers’ evaluation of extended experiences. First, patterns (i.e., improving vs. deteriorating trends) strongly influence how experiences are evaluated. Second, increased partitioning of an experience reduces the effect of the overall trend and results in… CONTINUE READING

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