Differential cost, gain, and relative frequency of reward in a sequential choice situation.

@article{Myers1961DifferentialCG,
  title={Differential cost, gain, and relative frequency of reward in a sequential choice situation.},
  author={John L. Myers and R E Reilly and Harvey A Taub},
  journal={Journal of experimental psychology},
  year={1961},
  volume={62},
  pages={357-60}
}