Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations

  title={Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations},
  author={Menno D. T. de Jong and Gabriel Huluba and Ardion Beldad},
  journal={Journal of Business and Technical Communication},
  pages={38 - 76}
Although corporate greenwashing is a widespread phenomenon, few studies have investigated its effects on consumers. In these studies, consumers were exposed to organizations that boldly lied about their green behaviors. Most greenwashing practices in real life, however, do not involve complete lies. This article describes a randomized 3 × 2 experimental study in the cruise industry investigating the effects of various degrees of greenwashing. Six experimental conditions were created based on… 

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