Differences in e-commerce behavior between neighboring countries: the case of France and Belgium

  title={Differences in e-commerce behavior between neighboring countries: the case of France and Belgium},
  author={Frank G. Goethals and A. Carugati and Aur{\'e}lie Leclercq-Vandelannoitte},
  journal={Data Base},
  • Frank G. Goethals, A. Carugati, Aurélie Leclercq-Vandelannoitte
  • Published 2009
  • Business, Computer Science
  • Data Base
  • It is often (implicitly) assumed that e-commerce behavior is similar in countries with a similar culture in terms of Hofstede's dimensions. Through a study of e-commerce behavior of 969 private consumers and company representatives on 50 products, this paper proves there are actually significant differences in e-commerce behavior (information finding, suppler selection, and purchase) between people from two neighboring, culturally similar countries: Belgium and France. Furthermore, contrary to… CONTINUE READING
    13 Citations

    Figures, Tables, and Topics from this paper

    Explore Further: Topics Discussed in This Paper

    Moving Away from Traditional Elements to Build Trust in E-Commerce
    • 1
    • Highly Influenced
    • PDF
    A Comparison of B2C E-Commerce in Finland, Germany and United Kingdom
    • Highly Influenced
    The role of theory in gender and information systems research
    • E. Trauth
    • Psychology, Computer Science
    • Inf. Organ.
    • 2013
    • 80


    Cultural adaptation in cross border e-commerce: A study of German companies
    • 66
    • Highly Influential
    • PDF
    The Effect of Culture on IT Diffusion: E-Mail and FAX in Japan and the U.S
    • D. Straub
    • Economics, Computer Science
    • Inf. Syst. Res.
    • 1994
    • 710
    • Highly Influential
    What Drives Electronic Commerce across Cultures? Across-Cultural Empirical Investigation of the Theory of Planned Behavior
    • 457
    • Highly Influential
    • PDF
    Understanding international web site usage
    • 136
    • Highly Influential
    To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland
    • 105
    • Highly Influential
    Gender differences in e-commerce
    • 56
    • Highly Influential
    Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions
    • 349
    • Highly Influential
    • PDF
    Gender differences.
    • 3,116
    • Highly Influential
    • PDF
    Perspectives on consumer decision making: an integrated approach
    • 188
    • Highly Influential
    The Role of Espoused National Cultural Values in Technology Acceptance
    • 876
    • Highly Influential
    • PDF