Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

@article{Aichner2020DidTV,
  title={Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study},
  author={Thomas Aichner and Paolo Coletti and Frank Jacob and Robert Louis Wilken},
  journal={Corporate Reputation Review},
  year={2020},
  pages={1-12}
}
Over the past years, the Volkswagen emissions scandal has been part of an enduring discussion in the Western media on corporate responsibility (or lack thereof). With its slogan “Das Auto,” the world’s second-largest automobile producer had successfully positioned itself as a German company in both the domestic and foreign markets, with the aim of benefitting from Germany’s positive country image. The emissions scandal, however, may have harmed not only the VW brand but also the “Made in… 
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