Did the RAI buy it? The role and limits of American broadcasting in Italy in the Cold War

@article{Tobia2013DidTR,
  title={Did the RAI buy it? The role and limits of American broadcasting in Italy in the Cold War},
  author={Simona Tobia},
  journal={Cold War History},
  year={2013},
  volume={13},
  pages={171 - 191}
}
  • S. Tobia
  • Published 2013
  • Political Science
  • Cold War History
With a 20 million dollar budget and 1,900 staff, Voice of America broadcast in 45 different languages and Italy was one of its main targets. By looking into what went on behind the microphone, this article addresses the extent to which cultural change was planned and structured transnationally, the interactions and interdependencies operating between Washington and Rome, and how cooperation was achieved despite the fierce resistance of some of Radio Audizioni Italia's (RAI) executives. This… Expand
1 Citations
Media and the Cold War

References

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Advertising America: VOA and Italy
With President Truman's ‘Campaign of Truth’ in the 1950s, Voice of America (VOA) established itself as one of the most important information programmes of the US government. The $20 million budgetExpand
Central Decimal File, 511.65/5-1353, Box 2467, 1954 -1955 IIA Prospectus for Italy
    Central Decimal File, Class 511.65 4 Box 2470, Foreign Service Despatch -Production for Italian Service
      Central Decimal File, Class 511.65 4 Box 2470, Foreign Service Despatch -USIA IBS/NY Shortwave Versus Production for RAI
        Central Decimal File, Class 511.65 4 Box 2470, USIA IBS/NY Shortwave Versus Production for RAI
          Entry 69, VOA Program Schedule 1950-1953