Dialogic Engagement: Clarifying Foundational Concepts

@article{Taylor2014DialogicEC,
  title={Dialogic Engagement: Clarifying Foundational Concepts},
  author={Maureen Taylor and Michael L. Kent},
  journal={Journal of Public Relations Research},
  year={2014},
  volume={26},
  pages={384 - 398}
}
The principle of engagement underlies much of the relational and organization–public communication research. Unfortunately, the principle of engagement suffers from a lack of clarity in the public relations literature. Use of the term engagement varies widely. This article clarifies the principle of engagement by positioning it within dialogue theory. We posit a conceptualization of engagement as: Engagement is part of dialogue and through engagement, organizations and publics can make… 

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