Di erential Weighting in Choice versus Advice : I ' ll do this , you do that

@inproceedings{Kray1999DiEW,
  title={Di erential Weighting in Choice versus Advice : I ' ll do this , you do that},
  author={Laura J. Kray and Richard Gonzalez},
  year={1999}
}
We propose that when individuals make a decision for themselves they weight attributes more uniformly compared to when they give advice. In Study 1, 138 participants were given a hypothetical choice between two jobs varying on two dimensions and asked either to choose for themselves, o€er advice to a best friend, or o€er advice to an acquaintance. We hypothesized that respondents o€ering advice would favor the option with the higher value on the more important dimension. More participants in… CONTINUE READING

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