Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property

@inproceedings{Chang2005DevisingAP,
  title={Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property},
  author={Byeng-Hee Chang and Eyun-Jung Ki},
  year={2005}
}
This study attempts to devise a new theoretical framework to classify and develop predictors of box office performance for theatrical movies. Three dependent variables including total box office, first-week box office, and length of run were adopted. Four categories of independent variables were employed: brand-related variables, objective features, information sources, and distribution-related variables. Sequel, actor, budget, genre (drama), Motion Picture Association of America rating (PG and… CONTINUE READING

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