Development of parasocial interaction relationships

  title={Development of parasocial interaction relationships},
  author={Rebecca B. Rubin and Michael P. McHugh},
  journal={Journal of Broadcasting \& Electronic Media},
  • R. Rubin, M. McHugh
  • Published 1 June 1987
  • Psychology
  • Journal of Broadcasting & Electronic Media
The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial relationship development follows a path from (a) social and task attraction to (b) parasocial interaction to (c) a sense of relationship importance. Length of exposure to the television character was not related to parasocial interaction in the path model. The study affirmed the contribution of interpersonal communication theories to… 
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