Development of an interactive social media tool for parents with concerns about vaccines.

@article{Shoup2015DevelopmentOA,
  title={Development of an interactive social media tool for parents with concerns about vaccines.},
  author={Jo Ann Shoup and Nicole M. Wagner and Courtney R. Kraus and Komal J. Narwaney and Kristin S Goddard and Jason M. Glanz},
  journal={Health education & behavior : the official publication of the Society for Public Health Education},
  year={2015},
  volume={42 3},
  pages={
          302-12
        }
}
OBJECTIVE Describe a process for designing, building, and evaluating a theory-driven social media intervention tool to help reduce parental concerns about vaccination. METHOD We developed an interactive web-based tool using quantitative and qualitative methods (e.g., survey, focus groups, individual interviews, and usability testing). RESULTS Survey results suggested that social media may represent an effective intervention tool to help parents make informed decisions about vaccination for… CONTINUE READING