Development of a Simultaneous Design for Supply Chain Process for the Optimization of the Product Design and Supply Chain Configuration Problem

@article{Gokhan2010DevelopmentOA,
  title={Development of a Simultaneous Design for Supply Chain Process for the Optimization of the Product Design and Supply Chain Configuration Problem},
  author={Nuri Mehmet Gokhan and Kim LaScola Needy and Bryan A. Norman},
  journal={Engineering Management Journal},
  year={2010},
  volume={22},
  pages={20 - 30}
}
Abstract: In the complex business environment of today, it is well recognized that paying insufficient attention to product design and the supply chain might result in financial losses due to both demand generation and profitability problems. This article aims to investigate and quantify the potential benefits of a process called Design for Supply Chain, which tackles optimization of product and supply chain design decisions simultaneously via mathematical modeling and optimization methods. The… 

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