Development of a Genetic Algorithm for Advertising Time Allocation Problems

@inproceedings{Alaei2011DevelopmentOA,
  title={Development of a Genetic Algorithm for Advertising Time Allocation Problems},
  author={Reza Alaei and Farhad Ghassemi-Tari},
  year={2011}
}
Commercial advertising is the main source of income for TV channels and allocation of advertising time slots for maximizing broadcasting revenues is the major problem faced by TV channel planners. In this paper, the problem of scheduling advertisements on prime-time of a TV channel is considered. The problem is formulated as a multi-unit combinatorial auction based mathematical model. This is an efficient mechanism for allocating the advertising time to advertisers in which the revenue of TV… CONTINUE READING
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