Development Study on Beijing Commercial Conference Hotel Facing Financial Crisis——A Case Study of Beijing Tianyou Hotel
@article{Weijun2010DevelopmentSO, title={Development Study on Beijing Commercial Conference Hotel Facing Financial Crisis——A Case Study of Beijing Tianyou Hotel}, author={Wu Wei-jun}, journal={Journal of Beijing Union University}, year={2010} }
Financial crisis has had great impact on hotel industry.This paper highlights the following measures concerning Beijing commercial conference hotel: first,having full confidence for economy and enterprise development.Second,clearing market positioning,adjusting marketing strategies according to market changes and improving service quality.Third,enhancing training and learning to create efficient,professional team and improving brand quality.Finally,reducing and lowering costs.Through this,the… Expand
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Innovation:The way to enhance the core competitiveness of SMEs in the post-financial crisis era
- Computer Science
- 2011 International Conference on Business Management and Electronic Information
- 2011
- 1