Development, analysis and applications of a quantitative methodology for assessing customer satisfaction using evolutionary optimization

@article{Bandaru2015DevelopmentAA,
  title={Development, analysis and applications of a quantitative methodology for assessing customer satisfaction using evolutionary optimization},
  author={Sunith Bandaru and Abhinav Gaur and Kalyanmoy Deb and Vineet R. Khare and Rahul Chougule and Pulak Bandyopadhyay},
  journal={Appl. Soft Comput.},
  year={2015},
  volume={30},
  pages={265-278}
}
Consumer-oriented companies are getting increasingly more sensitive about customer’s perception of their products, not only to get a feedback on their popularity, but also to improve the quality and service through a better understanding of design issues for further development. However, a consumer’s perception is often qualitative and is achieved through third party surveys or the company’s recording of after-sale feedback through explicit surveys or warranty based commitments. In this paper… CONTINUE READING
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