Development, Distribution and Evaluation of Online Tourism Services in China

  title={Development, Distribution and Evaluation of Online Tourism Services in China},
  author={J. Lu and Z. Lu},
  journal={Electronic Commerce Research},
  • J. Lu, Z. Lu
  • Published 2004
  • Business, Computer Science
  • Electronic Commerce Research
  • The development of electronic commerce (E-commerce) has led to great changes in the tourism industry in many countries around the world including China. The Chinese tourism industry has invested large amounts of money over last few years in the development of what is known as the 'Golden Tourism Project.' This study sheds more light on this project by investigating online tourism service development in China from three perspectives: the tourism website, the tourism website user and the tourism… CONTINUE READING
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