Developing substantive theories into formal theories via disruption

  title={Developing substantive theories into formal theories via disruption},
  author={Mark Scott Rosenbaum and Rebekah Russell–Bennett},
  journal={Journal of Services Marketing},
Purpose The purpose of this paper is to encourage service researchers to engage in “theoretical disruption” by purposefully adding variance to existing substantive theories, and conceptual frameworks, to construct formal theories of buyer–seller marketplace behaviors. The authors put forth an original four-stage process that illustrates the way substantive theories may be developed into formal theories. Design/methodology/approach The authors provide their opinions regarding theoretical… 

Leveraging grounded theory in supply chain research: A researcher and reviewer guide

PurposeThe purpose of this article is to identify and explain most frequently misunderstood steps in the use of grounded theory (GT) as a methodology and provide guidance on proper execution of these

Approaches to reviewing the literature in grounded theory: a framework.

Novice researchers must be attuned to the different ways of reviewing the literature when using grounded theory compared with other research methodologies, as this framework acknowledges some of the tensions concerning researchers' objectivity.

Viewpoint: getting your qualitative service research published

The purpose of this paper is to provide authors with guidelines for carrying out excellent qualitative service research. It describes the features that editors and reviewers use to evaluate

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Purpose This paper aims to comment on the evolution of customer experience (CX) research from a CX researcher, practitioner and consumer viewpoint. Design/methodology/approach This commentary is a

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This paper empirically tests a framework integrating servicescape satisfaction, word-of-mouth (WOM), brand image, brand love, engagement, and consumer loyalty intentions. Survey data within a

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Purpose While service inclusion principles raise the awareness of scholars to service that improves holistic well-being, little research explicitly investigates the spiritual dimensions of service

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Purpose The purpose of this paper is to replicate the EXQ measurement scale in the business-to-business (B2B) environment of two African countries. This paper contrasts EXQ’s measurement

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Purpose This study aims to explore the customer experiences (CXs) of an under-researched luxury client segment, the ultra-high-net-worth individuals (UHNWI) in three settings, yacht-made clothing

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Abstract This research explores the phenomenon of beach cleaning as an activity for environmental activism and coastal recreation. This is significant as beach litter continues to blight coastal

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Purpose This study aims to address the need to empirically investigate the luxury customer service experiences of the ultra-high-net-worth individual (UHNWI) segment by conducting and analyzing



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Purpose The purpose of this paper is to challenge service researchers to design for service inclusion, with an overall goal of achieving inclusion by 2050. The authors present service inclusion as

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Purpose The USA is witnessing a conflict between LGBTQ (lesbian, gay, bisexual, transgender and queer) consumers/supporters and Christian fundamentalist service providers/opponents regarding

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Purpose The purpose of this study is to investigate older shopper behavior in a retail environment. The study focused on how the environment elements of supermarket stores influence older

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This paper will present different disruptive innovations that occurred within various engineering disciplines to provide insight on how society has been able to constantly evolve and will also help predict future innovations that may appear in the near future.

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Purpose The purpose of this study is both to explore how people with “hidden” auditory disorders experience exclusion in servicescapes and to unfold the coping strategies they set up to deal

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This paper describes the development of a 22-item instrument (called SERVQUAL) for assessing customer perceptions of service quality in service and retailing organizations. After a discussion of the

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Vulnerable consumers judge health care quality foremost on a provider’s ability to provide them with fairness, and view the quality of their relationship with a physician just as important as reliability.

Time to kill forced rankings

An introduction is presented in which the editor discusses two items in the issue, an article on how professional services firm Deloitte has made significant changes in its employee evaluation and

The Discovery of the Grounded Theory: Strategies for Qualitative Research, Aldine de Gruyter, NewYork,NY

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