Developing products on Internet time.

@article{Iansiti1997DevelopingPO,
  title={Developing products on Internet time.},
  author={Marco Iansiti and Alan MacCormack},
  journal={Harvard business review},
  year={1997},
  volume={75 5},
  pages={108-17}
}
The rise of the World Wide Web has provided one of the most challenging environments for product development in recent history. The market needs that a product is meant to satisfy and the technologies required to satisfy them can change radically--even as the product is under development. In response to such factors, companies have had to modify the traditional product-development process, in which design implementation begins only once a product's concept has been determined in its entirety… CONTINUE READING
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