Developing complex, mass-customized products in SME networks: Perspectives from co-creation, solution space development, and information system design

@inproceedings{Grafmller2018DevelopingCM,
  title={Developing complex, mass-customized products in SME networks: Perspectives from co-creation, solution space development, and information system design},
  author={Leontin K. Grafm{\"u}ller and Stephan Hankammer and Sarah H{\"o}nigsberg and Hendrik Wache},
  year={2018}
}
Already for nearly three decades, Mass Customization (MC) has been described as a viable business model for companies in diverse sectors. Nonetheless, the introduction and the successful operation of an MC approach is a challenging endeavor for companies of all sizes. In this article, special attention is given to small and medium-sized enterprises (SMEs), which increasingly collaborate in networks to successfully develop complex, mass-customized products. While collaboration allows for pooling… CONTINUE READING

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