Developing and Validating Trust Measures for e-Commerce: An Integrative Typology

@article{McKnight2002DevelopingAV,
  title={Developing and Validating Trust Measures for e-Commerce: An Integrative Typology},
  author={D. McKnight and V. Choudhury and C. Kacmar},
  journal={Inf. Syst. Res.},
  year={2002},
  volume={13},
  pages={334-359}
}
Evidence suggests that consumers often hesitate to transact with Web-based vendors because of uncertainty about vendor behavior or the perceived risk of having personal information stolen by hackers. Trust plays a central role in helping consumers overcome perceptions of risk and insecurity. Trust makes consumers comfortable sharing personal information, making purchases, and acting on Web vendor advice--behaviors essential to widespread adoption of e-commerce. Therefore, trust is critical to… Expand
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
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The results show that general trust mechanisms are important to consumers in a new e-commerce environment and when shopping in a familiar e- commerce store, consumers pay more attention to the current Web experience, diminishing the salience of general trust. Expand
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