Corpus ID: 33705793

Developing a new product development & launch process

@inproceedings{Mahmutllari2014DevelopingAN,
  title={Developing a new product development \& launch process},
  author={Jonis Mahmutllari},
  year={2014}
}
Date of presentation Degree programme Author or authors Jonis Mahmutllari Group or year of entry POBBA10 Title of thesis Developing a new product development and launch process Case: Company X Number of report pages and attachment pages 54 +3 Thesis advisor(s) Evariste Habiyakare, Veijo Vänttinen This study is a product-oriented thesis which is focused in developing a new product development and launch process for Company X , a company which offers innovative Roll handling equipment for the… Expand
1 Citations

Figures and Tables from this paper

Adopting Improved Need-Analysis, Persuasion and Aesthetics for Alleviating Local Product Design Fiasco
Nigerian engineers, researchers and industrial or product designers are not short of design outputs and creativity compared to their foreign counterparts, relative to resources and facilitiesExpand

References

SHOWING 1-10 OF 10 REFERENCES
Do You Need a New Product-Development Strategy?
TLDR
This article describes a framework to address the problem of designing new products for different business contexts, allowing a firm to better align the design of its development processes to the specific aims of individual projects. Expand
New product launch strategy for network effects products
In recent years, there has been a growing interest in the link between launch strategy decisions and new product performance. Much of that research focuses on investigating successful launchExpand
Principles of Marketing
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketingExpand
Doing qualitative research: a practical handbook
cultural issues to be taken more seriously (33), whereas aboriginal people in Australia are not. These writing issues aside, Part II, which comprise more than half of the total book, is a very solid,Expand
B2B Launch:Advanced Industrial Marketing, Inc
  • 1st ed. Akrani, G., 2010. Marketing Mix and 4P ́s of Marketing. URL: http://kalyancity.blogspot.com/2010/05/marketing-marketing-mix-4-ps-of.html Accessed 11 Nov 2013. Arthur D.Little 2005. Innovation Excellence- How companies use innovation to
  • 2012
Wining at new products. Persus Publishing
  • Best Practices in the Idea-to-Launch Process and Its Governance. Research-Technology Management,
  • 2001
Product Development: Capture your lessons learned
  • Stage-Gate International. URL: http://www.stage-gate.com/resources_stagegate_lessonslearned.php . Accessed 10 Feb 2014. Ehmke, C., Fulton, J. & Lusk, J. 2013. Marketing four P ́s: First steps for new enterpreneurs. Purdue. URL: http://www.extension.purdue.edu/extmedia/ec/ec-
  • 2013
Service Marketing Mix - 7P ́s toolshero
  • URL : http://www.toolshero.com/marketing/service-marketing-mix-7ps Accessed
  • 2013
B2B & B2C Marketing – The Differences Part I
  • Marketing Bones. URL: http://marketingbones.com/b2b-b2c-marketing-the-differences-part-i/ Accessed
  • 2012
Quantitative Vs
  • Qualitative Research -When to use which. Survey Gizmo. URL : http://www.surveygizmo.com/survey-blog/quantitative-qualitativeresearch/. Accessed 15 Nov 2013 Company X , 2013. Company X Brochure. URL:http://files.kotisivukone.com/Company X
  • 2010