Developing Entrepreneurial Marketing Mix: Case Study of Entrepreneurial Food Enterprises in Iran

  • Hamid Khodadad HOSSEINI
  • Published 2011


The purpose of this paper is to identify and exam the main elements of entrepreneurial marketing mix in entrepreneurial enterprises. Our focus in this study is on Iran's top small and medium-size business entrepreneurs in 2007, which possess a brilliant experience about entrepreneurial marketing practices. Accordingly, we aim to identify how these… (More)


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