• DOI:10.1002/OCA.4660040207
Corpus ID: 123673289

Deterministic and Stochastic Optimization of a Dynamic Advertising Model

@inproceedings{Sethi1982DeterministicAS,
  title={Deterministic and Stochastic Optimization of a Dynamic Advertising Model},
  author={S. Sethi},
  year={1982}
}

• S. Sethi
• Published 1982
• Computer Science

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This paper considers a variation of the Vidale-Wolfe advertising model for which the maximum value of the objective function and the form of the optimal feedback advertising control are identical in both a deterministic and a stochastic environment. The stochastic environment is due to a white noise disturbance introduced in the deterministic sales-advertising dynamics.