Determining the factors that influence college students' adoption of smartphones

  title={Determining the factors that influence college students' adoption of smartphones},
  author={Daejoong Kim and Heasun Chun and Hyunjoo Lee},
This study examines smartphone adoption behavior among American college students by combining all components of innovation diffusion theory (IDT), the technology acceptance model (TAM), the value-based adoption model (VAM), and the social influence (SI) model. Data indicate that the smartphone adoption rates are beyond the early majority and are now approaching the late majority. The findings of analysis of variance tests revealed that all variables of TAM, VAM, and SI varied across the adopter… CONTINUE READING
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