Determining business models in bottom-of-the-pyramid markets

Abstract

Purpose – This paper aims to develop a multi-criteria approach for determining business models in bottom-of-the-pyramid (BOP) markets. Design/methodology/approach – Analytic network process (ANP) was employed to construct a decision-making model of quantitative and qualitative factors relevant to BOP markets. Alternatives can be evaluated, respectively, and… (More)
DOI: 10.1108/IMDS-02-2013-0060

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