Determiners of Consumer Trust Towards Electronic Commerce: An Application to Puerto Rico

@article{Vega2015DeterminersOC,
  title={Determiners of Consumer Trust Towards Electronic Commerce: An Application to Puerto Rico},
  author={Jorge Aponte Vega},
  journal={Esic market},
  year={2015},
  volume={46},
  pages={125-172}
}
  • J. Vega
  • Published 2015
  • Business
  • Esic market
Electronic commerce is the new technology that companies use to offer a variety of their products and services at low prices to consumers. Consumers exist that ask just how safe it is to give personal information at the time of making a commercial transaction. This research was geared towards determining possible factors that are most relevant and that affect the consumer’s trust when using electronic commerce and what their perception is related to this. Issues such as, security, privacy, risk… Expand

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