Determinants of pro‐environmental consumption intention in rural China: The role of traditional cultures, personal attitudes and reference groups

@article{Wang2016DeterminantsOP,
  title={Determinants of pro‐environmental consumption intention in rural China: The role of traditional cultures, personal attitudes and reference groups},
  author={X. Wang and M. Tu and R. Yang and J. Guo and Zhimei Yuan and Wenxing Liu},
  journal={Asian Journal of Social Psychology},
  year={2016},
  volume={19},
  pages={215-224}
}
  • X. Wang, M. Tu, +3 authors Wenxing Liu
  • Published 2016
  • Psychology
  • Asian Journal of Social Psychology
  • This study aimed to identify social-psychological predictors of pro-environmental consumption intention in rural China. To this end, a proposed conceptual model was tested by analyzing the survey data derived from 972 rural respondents in Jiangxi province in south-eastern China. Results showed that the endorsement of traditional cultures (man–nature orientation and collectivism) was linked with pro-environmental consumption behaviuor, but was mediated by intentions. Personal attitudes… CONTINUE READING
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