Determinants of mobile consumers' perceived value of location-based advertising and user responses

@article{Lin2016DeterminantsOM,
  title={Determinants of mobile consumers' perceived value of location-based advertising and user responses},
  author={Trisha T. C. Lin and Fernando de la Cruz Paragas and John Robert Bautista},
  journal={IJMC},
  year={2016},
  volume={14},
  pages={99-117}
}

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