Determinants of consumer behavior related to organic foods.

  title={Determinants of consumer behavior related to organic foods.},
  author={Richard Shepherd and Maria K Magnusson and P. -O. Sj{\"o}d{\'e}n},
  volume={34 4-5},
There have been many studies of what influences consumers in their decisions to purchase or consume organic foods, mainly concerned with fresh organic foods. These show a discrepancy between attitudes and behavior with people being positive about organic foods but often not purchasing them. This discrepancy seems to be explained by the fact that consumers do not consider "organically produced" to be an important purchase criterion, that organic foods are not perceived to surpass conventional… CONTINUE READING

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