Determinants of Mobile Apps' Success: Evidence from the App Store Market

  title={Determinants of Mobile Apps' Success: Evidence from the App Store Market},
  author={Gunwoong Lee and T. S. Raghu},
  journal={Journal of Management Information Systems},
  pages={133 - 170}
Mobile applications markets with app stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. [] Key Result We find that broadening app offerings across multiple categories is a key determinant that contributes to a higher probability of survival in the top charts.
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