Corpus ID: 15455774

Determinants of Customer Relationship Marketing of Mobile Services Providers in Sri Lanka: - An application of Exploratory Factor Analysis

@article{Velnampy2012DeterminantsOC,
  title={Determinants of Customer Relationship Marketing of Mobile Services Providers in Sri Lanka: - An application of Exploratory Factor Analysis},
  author={Velnampy Velnampy and S. Sivesan},
  journal={Industrial Engineering Letters},
  year={2012},
  volume={2},
  pages={10-15}
}
  • Velnampy Velnampy, S. Sivesan
  • Published 2012
  • Business
  • Industrial Engineering Letters
    • Customer relationship marketing is very important concept to attract and keep the customers in organizations. In modern business world, marketing focus reflect the move away from transactional marketing to relationship marketing. There are no comprehensive and empirical researches in that field especially in mobile service.  Data was collected through a seven points Likert type summated rating scales of questionnaires from strongly disagree to (1) to strongly agree (7) were adopted to identify… CONTINUE READING
    10 Citations
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