Determinants of Chinese Exhibitor Satisfaction and Re-attend Intention

Abstract

This research used factor analysis to explore the underlying factors that might affect the satisfaction level and re-attend intention of Chinese exhibitors to an exhibition, and then utilized regression equation to verify the reliability of factor analysis and disclosed the relative importance of these factors to the satisfaction level and re-attend… (More)
DOI: 10.1109/ICEE.2010.763

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