Corpus ID: 55057001

Determinants of Bank Selection Criteria: The Case of University of Zambia Students

@article{Mwange2017DeterminantsOB,
  title={Determinants of Bank Selection Criteria: The Case of University of Zambia Students},
  author={Austin Mwange},
  journal={Imperial journal of interdisciplinary research},
  year={2017},
  volume={3}
}
  • Austin Mwange
  • Published 1 March 2017
  • Medicine
  • Imperial journal of interdisciplinary research
The study attempted to investigate the determinants of commercial banks selection by students at the University of Zambia. The specific objectives of the study included the following: to determine the criteria which university students use in  selecting commercial bank; to establish the rank of importance of determinants of the choice of commercial banks by university students in Zambia; and to recommend marketing strategies for commercial banks based on the needs and wants of university… Expand

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