Detecting Changes in Newspaper Reporting of Suicide after a Statewide Social Marketing Campaign.


A social marketing campaign was introduced in California in 2012, promoting media adherence to consensus-based guidelines on reporting about suicide. We examine adherence to these guidelines by applying quantitative scores to articles in California and a national control group in two six-month intervals prior to and following campaign implementation… (More)
DOI: 10.1080/10410236.2017.1298198