Detailing the Norton-Bass model to allow product-specific forecasts:incorporating the influence of online opinion leaders using Twitter

@inproceedings{Bullens2013DetailingTN,
  title={Detailing the Norton-Bass model to allow product-specific forecasts:incorporating the influence of online opinion leaders using Twitter},
  author={G Geert Bullens},
  year={2013}
}
I Preface II Executive summary III Table of contents VII List of abbreviations X List of figures XI 1 Introduction 1 1.1 The Norton-Bass model 1 1.2 Research opportunity 2 1.3 Research assignment 3 1.4 Research design 3 1.5 Thesis outline 4 2 Literature review 5 2.1 Introduction 5 2.2 Methodology 5 2.3 Evolution of the Norton-Bass model 6 2.4 Word-of-mouth 7 2.4.1 Traditional Word-of-Mouth 7 2.4.2 Online Word-of-Mouth 7 2.5 Influence of opinion leaders 8 2.6 Identification of parameters… CONTINUE READING

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