Destination positioning and temporality: Tracking relative strengths and weaknesses over time

@inproceedings{Pike2017DestinationPA,
  title={Destination positioning and temporality: Tracking relative strengths and weaknesses over time},
  author={Steven D. Pike},
  year={2017}
}
A key goal of the marketing activities for any destination marketing organisation (DMO) is to achieve a competitive market position for the destination. The proposition underpinning this project is that a destination’s market position will change positively only slowly over time. A core construct in market positioning is destination image, requiring an understanding of perceived strengths and weaknesses relative to the competitive set of rivals for any given travel context. Despite the… CONTINUE READING