Designing novel review ranking systems: predicting the usefulness and impact of reviews

  title={Designing novel review ranking systems: predicting the usefulness and impact of reviews},
  author={Anindya Ghose and Panagiotis G. Ipeirotis},
With the rapid growth of the Internet, users' ability to publish content has created active electronic communities that provide a wealth of product information. Consumers naturally gravitate to reading reviews in order to decide whether to buy a product. However, the high volume of reviews that are typically published for a single product makes it harder for individuals to locate the best reviews and understand the true underlying quality of a product based on the reviews. Similarly, the… CONTINUE READING
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The effect of word of mouth on sales: Online book reviews

  • J. A. Chevalier, D. Mayzlin
  • Journal of Marketing Research 43,
  • 2006
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