• Corpus ID: 21143527

Designing adaptive Nudges for Multi-channel Choices of Digital Services: a Laboratory Experiment Design

@inproceedings{Hummel2017DesigningAN,
  title={Designing adaptive Nudges for Multi-channel Choices of Digital Services: a Laboratory Experiment Design},
  author={Dennis Hummel and Silvia Schacht and Alexander Maedche},
  booktitle={ECIS},
  year={2017}
}
Channel-switching, cross-channel free-riding, and research shopping is causing problems for companies offering multiple channels. [] Key Result Finally, we provide guidance for practitioners on designing their own online channels.

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