Designing a Customer-Focused Workshop for Strategic Planning.

  title={Designing a Customer-Focused Workshop for Strategic Planning.},
  author={Ahn-Sook Hwang},
  journal={Journal of Management Development},
  • Ahn-Sook Hwang
  • Published 1998
  • Engineering
  • Journal of Management Development
This article presents a case study for designing a workshop for strategic planning. By describing the process of selecting, designing, and implementing a manufacturing strategy workshop as a marketable instructional product in a high‐tech company, the article illuminates the role of training and development in strategic planning. It describes how a workshop for manufacturing strategic planning was selected and developed by taking a market‐oriented approach to reflect customer needs. The… Expand
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