Designing Physical and Virtual Communities

  title={Designing Physical and Virtual Communities},
  author={Mark McGuire},
In this paper I outline the characteristics of built environments that are believed to be effective in supporting social activity in physical space. I then discuss the degree to which these features can be translated into digital space. I argue that, although we can learn much from studying place-based communities, simply replicating the appearance of participants, architectural backdrops, and urban forms online is an ineffective strategy. Screen-based social sites should be designed with the… 



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