Designing Personas with Empathy Map

@inproceedings{Ferreira2015DesigningPW,
  title={Designing Personas with Empathy Map},
  author={Bruna Moraes Ferreira and Williamson Alison Freitas Silva and Edson Oliveira and Tayana Conte},
  booktitle={SEKE},
  year={2015}
}
A software product's acceptance depends on the user experience that it provides to its users. [] Key Method After that, they applied the EM to create personas. After using the EM, the subjects answered a questionnaire about their perceptions regarding the EM's ease of use and its usefulness. The results showed that majority of subjects considered EM useful and easy to create personas. Furthermore, this majority also said that they would use the EM for the creation of personas again. This paper presents the…

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