Designing New and Functional Foods for the Aging

  title={Designing New and Functional Foods for the Aging},
  author={L.D.T. van der Zanden and H. van Trijp},
The aging population seems to be an attractive market in terms of its size and spending power. However, biological age does not provide a useful basis for marketing practice, because the group is highly heterogeneous. The present chapter builds on the general principles of consumer-led new product development to explore the development of novel foods for this diverse population of consumers. In doing this, it illustrates that relevant changes occur with age in terms of cognition, motivation… CONTINUE READING