Designing Effective Tsunami Messages: Examining the Role of Short Messages and Fear in Warning Response

  title={Designing Effective Tsunami Messages: Examining the Role of Short Messages and Fear in Warning Response},
  author={Jeannette N. Sutton and Sarah C. Vos and Michele M. Wood and Monique Mitchell Turner},
  journal={Weather, Climate, and Society},
AbstractAlthough tsunamis have the potential to be extremely destructive, relatively little research on tsunami messaging has taken place. Discovering whether tsunami warning messages can be written in a way that leads to increased protective response is crucial, particularly given the increased use of mobile message services and the role they play in notifying the public of imminent threats such as tsunami and other hazards. The purpose of this study was to examine the possibility of designing… 

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