Designing Conjoint Choice Experiments Using Managers' Prior Beliefs

@article{Sndor2001DesigningCC,
  title={Designing Conjoint Choice Experiments Using Managers' Prior Beliefs},
  author={Z. S{\'a}ndor and M. Wedel},
  journal={Journal of Marketing Research},
  year={2001},
  volume={38},
  pages={430 - 444}
}
The authors provide more efficient designs for conjoint choice experiments based on prior information elicited from managers about the parameters and their associated uncertainty. The authors use a Bayesian design procedure that assumes a prior distribution of likely parameter values and optimizes the design over that distribution. The authors propose a way to elicit prior information from managers and show in Monte Carlo studies that the procedure provides more efficient designs than the… Expand
441 Citations

Figures and Tables from this paper

Bayesian Conjoint Choice Designs for Measuring Willingness to Pay
  • 40
  • Highly Influenced
  • PDF
Obtaining more information from conjoint experiments by best-worst choices
  • 28
Bayesian optimal designs for discrete choice experiments with partial profiles
  • 62
  • Highly Influenced
  • PDF
Serial choice conjoint analysis for estimating discrete choice models
  • 16
Heterogeneous Conjoint Choice Designs
  • 190
Differentiated Bayesian Conjoint Choice Designs
  • 11
  • PDF
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 23 REFERENCES
Graphical belief modeling
  • 132
ELI: An Interactive Elicitation Technique for Subjective Probability Distributions
  • 29
  • Highly Influential
Bayesian estimation and experimental design in linear regression models
  • 165
...
1
2
3
...