Design to Help Enterprise Overcome Downturn - Taking Serveral Famous Enterprises for Example

@article{Yu2010DesignTH,
  title={Design to Help Enterprise Overcome Downturn - Taking Serveral Famous Enterprises for Example},
  author={Ping Yu},
  journal={2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering},
  year={2010},
  volume={1},
  pages={285-287}
}
  • Ping Yu
  • Published 2010 in
    2010 3rd International Conference on Information…
Fortunes can change for any business – large or small – sending a once successful and thriving operation into decline. At this time, there may be a temptation for business to cut ‘discretionary’ budgets-money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. In recent years, more and more enterprises are looking to design their way out of downturn and think design is integral to the economic performance. Such as McCain Foods, Thistl, Ian Macleod… CONTINUE READING