Design management approaches in the Spanish ceramic sector: a comparative case study

@inproceedings{Chiva2004DesignMA,
  title={Design management approaches in the Spanish ceramic sector: a comparative case study},
  author={Ricardo Chiva and Joaqu{\'i}n Alegre},
  year={2004}
}
Product design management is an increasingly important concept, research into which is remarkably scarce and focuses on determining universal best practices. The purpose of this paper is to show the evidence of the diversity of design management approaches in a specific sectorial context: the Spanish ceramic tile industry. This will be determined through a comparative case study of four companies that are representative of this sector. The study reveals two approaches to product design… CONTINUE READING

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